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Automatically Capture Behavioral Data

Autocapture everything and measure the effects of each interaction retroactively.

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  • Automatic Data Capture

    Automatically capture every click, tap, swipe, form change, and more from your website or mobile app.

  • Complete & Retroactive Dataset

    Autocapture ensures your underlying dataset is complete. Every piece of user interaction is retroactive.

  • Enrich Data From Your Other Systems

    Capture data from 3rd-party apps with our one-click integrations or robust APIs.

Save Time with Autocapture

Avoid developer bottlenecks and increase operational efficiency. Heap automatically captures every interaction from your website or mobile app, with no extra code.

  • Our JavaScript snippet automatically captures every click, form change, and page view automatically
  • Our lightweight mobile SDKs capture every tap, swipe, and screen view across native iOS and Android apps
  • Increase reliability by eliminating incomplete, broken, or missing data
Make Better Decisions with a Complete and Retroactive Dataset

Autocapture ensures that your underlying dataset is always clean, standardized, and immutable. Every piece of user interaction is retroactive.

  • Retroactively get data on any interaction and never worry about lost data
  • Clean underlying schema ensures high quality data and minimal maintenance required
Capture On-Page Data with Snapshots

Snapshots allow you to codelessly capture relevant data from a page and attach them to events.

  • Want to capture a product’s price or quantity purchased without any code? Use our point and click editor to grab text from the page and attach it to events as a property.
  • Enrich your dataset by adding custom properties without committing to your codebase. Attach custom properties to any pageview as well as all events that occur on that pageview.
Enrich with External Sources

Enrich user-level properties and event data seamlessly from your database or 3rd-party apps including CRMs, marketing automation tools, A/B testing tools, payment processors, and more.

  • One-click integrations for 3rd-party cloud apps like Salesforce, Marketo, Optimizely, Stripe, Shopify, and more
  • Robust APIs allow you to capture server-side events or attach custom properties to user profiles such as account-level info from your database, demographic info, or other SaaS apps

Thousands of companies choose Heap for automatic, retroactive insights. Companies like LendingClub, Microsoft, and Harman trust Heap to deliver insights fast.

Learn more about how Sur la Table increased conversion rates and average order values »

“Because of the way Heap works it’s so much easier to get information on every single event or button on the website so we don’t need to wait for IT and a whole QA cycle to spin up a new event…Heap is really great because we haven’t had this granular data before.”

Walter Euyang
Walter Euyang, Ecommerce & Marketing Analyst

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